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What you need to know NYFW:

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This guide will help you plan and stay organized for NYFW! Everything from finding brands press contacts, pitching, planning your stay, and some do's & don'ts 

Start Searching! 

Google is your best friend! Start by searching the brand name and PR contact (in that order). PR agencies handle most if not all show invites, so these are the contact you want! Start on the brands website under contact, if you can't find their email there it's time to get creative. Creep on the brands social media pages, and check through modem.com  and GPSradar.com for even more contact & show information. 

Building Your Pitch!

Keep it simple and stupid.  Just cut to the chase, explain who you are, blog stats, and why you would love to see this brands show. If you've been to the show before and wrote about it or shot photos at their show make sure to include a quick link. Your pitch should be about 150 words or less. Always make sure to include your media kit! This pitch formula will also work when pitching for hotels. Pitching hotels however you should be pitching a few months before the shows so the hotel isn't completely booked. 

Keep a Spreadsheet!

Keep a spread sheet with all the contacts you've found and emailed so that way you have their contact for the future. My very first NYFW I kept a color coded spread sheet with all the people and brands I reached out to and which ones said yes or no! If they said no this season doesn't mean they will next season, so it's just good to keep in mind. 

Keep In Mind of Timing!

Reaching out months in advance is a definitely something on the DO NOT list! Do not reach out earlier than one month prior to the shows, but no later than one week before the shows. NYFW is a highly anticipated week and it's always a hot mess! However be aware of timing! Timing is everything when it comes to the NYFW schedule. 

Don't Overload Your Schedule!

After emailing every brand and PR company and hopefully getting invites your going to need to map out your schedule for every day. Quick tip: you physically can NOT go to every show on the schedule (if invited to all or most) it is just not possible! Trust me i've tried and it doesn't work out. You should plan for 3-5 shows a day. Every show will have at least a 30 min wait before opening the doors, but fashion shows are never on time so make sure to give yourself enough time in between shows. 


- Do your research on the brands before pitching them or even trying to attend their shows. 

- Know the difference between a runway show and a designer presentation. 

-Be personal in your pitching. State what it is you have to offer them. 

-Stay Organized and professional. 

-Use NYFW as the biggest way to network. 

- Every season is different and brands are very selective who they let in. 

- Getting into shows is not a guarantee. 

- Don't get discouraged, there is always next time! 

- Seek out brands that are achievable for you and your brand! 

-Network Network Network!!!

How to create a media kit, Template included

Think of a media kit as your blogs resume. This resume highlights your blogs statistics, what services you offer, and a little info as to who you are. Generally a media kit is given to brands and advertisers that want to collaborate with you. If you don't provide it for them up front, I promise you their going to ask for it. A media kit is your best professional face to potential collaborators. It will also help weed out the brands that are not going to be a good match for your brand. A solid media kit will have the highest rewards, aka the best sponsorships! 

1: Get The Photo

Get a current photo of you that represents your style the best! If you rather use a logo image that will also work!  

2: Introduce yourself

Write a small introduction about what people can expect when working with your brand! Make it count!

3: Social Statistics 

This is the stuff brands really want to know. Statistics like page views per month, average page views, unique visitors, social media followers, etc. Include statistics that are worth mentioning to these brands. 

4: Services Offered

Let it be known what services your willing to do. Sponsored blog post(s), social media post(s), Product reviews, events, brand ambassadorship, whatever it is your willing to do. Adding in your pricing for these services is also something you should add into your media kit. 

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5: List Other Collaborations 

Give a little history for your new potential collaborators. List some of your past collaborations that are most relevant. 

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Setting Up Your Brand Email

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The Next Steps: 

Now that you have decided on your blog name, purchased your domain, and set up your host you now need an email! Your brand email is tremendously important! This is how brands and even your followers will communicate with you! So make it simple Ex: meg@honest21.com. For one it has my blog name in it, and also my name. I think putting your name/blog name is better than putting press or info, because whoever is emailing you will see your first name and your blog name and have to remember it! 

Getting your brand email is easy! Any of the domain cites also have a place to buy your email domain! I prefer using zoho mail, because when you own a domain name you can use their email services for free! Who doesn't want something for free! The only thing you'll need to do is sync your domain with their server. See instructions below:

In case you missed it!   


Buying Your Domain Name & Where To Host It


This is probably the second most important thing to think about when starting your blog. This is the name that people will begin to recognize you as, and what they will type into their search bar to find you. (i.e www.honest21.com) Make sure when deciding on your blog name that one it's not already a thing, whether it's another blog or whatever you don't want your name getting lost in the world of google! And two you can purchase the domain name of your choice. You want something That is going to be easy for your readers to remember. Domain names that involve dashes or periods in the middle tend to not be remembered. (Learned from experience!) 

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Places To Purchase Domain Names: 


-Go Daddy

-Blue Host


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Your host is the house for your website. Most hosting sites will have templates that are interchangeable, so this makes it easier for you to design your website! When first starting out I bought my domain from Hover, and hosted my site through squarespace. I found squarespace was really easy to figure out and work around considering I didn't know much about web design. squarespace was also very reasonable for a month to month plan. 

Establish Your Niche

Here are things to seriously consider before starting a blog:

1. What are you Passionate about

Blogging is definitely a lot of fun but it is also a TON of work. You and only you can create and produce the content you absolutely love. If you don't love the subject it will just burn you out. Blogging about things you know a lot about or do on a day to day basis is definitely something easier to do, rather than trying to learn a whole new craft and then trying to turn that into a business. Bottom line is you have to be passionate about your brand! 

2. Cliche but important, BE UNIQUE!

If you know your idea behind your blog, now think about what is going to make you stand out! I know it's cliche but honestly it's tremendously important in this over saturated market. For me when I first started out I focused on the fact that there was not many street style bloggers in Philadelphia, let alone ones that shared about the fashion brands/designers in Philadelphia. I knew I didn't want to be pigeonholed into strictly Philadelphia boutiques so I mixed in well known or fast fashion brands that people who weren't from my area would know of and be able to shop. 

3. Research & Plan

Now time to plan how you are going to execute launching your blog! Find some blogs you admire and figure out why you admire their site so much. Is it there photography, their style, their writing style? Whatever it is you started following their blog for a reason, and people will be drawn to your blog for a reason to! So take a minute and figure out what you are drawn to and what others might also be searching for! 

4. Create a Bio

Everyone needs a tagline! This is explaining what you and your blog are all about in a few short sentences. You want your audience to understand what their going to get when they come to your page. This also applies for Instagram. (In your Bio) 

Here is what mine looks like! 

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5. Be Consistent With Your Content

When you figure out your niche, stick to it! Your audience is going to come to you for the things you specialize in. For example I'm fashion - street style, beauty, etc, But you won't catch me sharing recipes or DIY tutorials. That is definitely not my area of knowledge. So basically keep your content in one particular area, (or similar) but not all over the place. This is going to be the best way to keep your audience engaged in your content! 

Hopefully these tips will help you!